Discover 20 Best Chatbot Examples Now

People who feel heard and respected are much more inclined to buy from your brand. Your guide to why you should use chatbots for business and how to do it effectively. This isn’t just numbers; this is a blueprint of your customer’s needs and behaviors. Use it to refine your marketing strategies and make decisions that actually resonate with your audience. Sephora’s chatbot is not just a digital sales rep; it’s a full-fledged beauty consultant. This bot can recommend products based on your skin type, show you makeup tutorials, and even help you find a nearby store for a free makeover.

The impact of the bot was that it answered more than 60,000 questions, received around 100,000 mentions per week, and 15,000 conversations per week. A growing number of eCommerce businesses now use chatbots to create a better experience for customers and drive their marketing to new levels. AI-driven chatbots on social media messaging platforms can enable your business to reach out to a bigger audience quickly and easily.

Gain customer insights

It also has a built-in social selling component that offers discounts to users who ask about them. If you prime your chatbot with the tools to use when it’s faced with unforeseen situations, you’ll set yourself, and your customers, up for success. Give it a way to apologize in a friendly manner when faced with data it’s not sure what to do with. With chatbots, you’re buying a computer program, not paying someone’s salary.

By placing chatbots on high-intent pages, you’re able to start a conversation with high-intent buyers to move them closer to the finish line. For example, on Zenefits’ contact us page, the chatbot leads with a value-driven message and offers to connect the visitor to sales instantly. By adding a chatbot to your content landing pages, you can start conversations through your content, improving your conversion rates and setting the stage for a deeper relationship. Our conversational landing page for our Book of Hooks has a chatbot embedded in it, allowing readers to ask questions and even jump into a conversation with our sales team.

What is conversational marketing and where does it fit in your marketing strategy?

Moreover, data from chatbots helps businesses understand client pain points and emerging trends. Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. This automation can significantly lower time constraints while reducing customer service costs, so you can focus on optimizing how to use chatbot for marketing your strategy. Brands are increasingly employing chatbots as a part of their conversational marketing strategy. Bots provide fans and customers with instant updates, event information, and even personalized content, thereby creating a more engaging and interactive experience. This approach not only keeps the audience informed and entertained but also strengthens their connection with the brand.

Most chatbot platforms have live preview functionality so you can test all of your flows before going live. For example, if your social team finds they can’t keep up with the number of messages on certain networks, you may want to leverage bots on those channels. If your website team is seeing low conversion rates, that may be something bot marketing can help increase.

Using AI-driven marketing chatbots allows our team to qualify leads 24/7 and instantly move them to the next step with minimal manual input. You can also set up chatbots to talk with customers over social media apps like Facebook Messenger. And because our bots ask multiple qualifying questions and respond to the answers, we know what that next step is — whether it’s a piece of content or a conversation with sales. Website visitors are 82% more likely to convert to customers if they’ve chatted with you first.

But, everyone’s favorite tends to be the cold hard cash you’ll save. That and not having to respond to the same message over and over and over again. With chatbots worked into your overall digital strategy, you’ll be alleviating frustrating manual tasks from your team’s day-to-day. Chatbots can be programmed to respond to certain keywords in a specific way. Or, you can use machine learning to train your chatbots to respond organically.

Use the Twitter toolset to your advantage by creating bots that communicate with style and personality. Include fun copy and hashtags in the messages and utilize emojis in quick reply buttons to create visual cues that complement the accompanying text. Quick Replies are pre-defined replies that a user gets when they enter a message. These typically address common queries that customers usually have and guide users to a quick resolution. Royal Dutch Airlines uses Twitter for customer service, sending users a helpful message showing their departures, gates and other points of interest. Spend time making sure that all conversations fully satisfy customer needs by anticipating what your customers will want to know.

That overt visual component, combined with mobile convenience and quick responses, makes chat a powerful conversational tool. In any case, having your chatbot be your chat receptionist can make your chat support a lot more powerful. This tactic can reduce much of your human support team’s workload, letting them focus on more complicated inquiries. This can be done through a menu, much like how customer support over the phone works, but a lot less annoying. This is the first step towards making your chat a more integral part of your business, letting people better interact with your brand.

The use of AI-enabled bots can help you automate repetitive tasks and market the business in a big way. Having an AI bot is a wise approach as 53% of consumers are more likely to shop with a business they can message. And if your business can engage buyers effectively either on the website or in the app, it will easily achieve the sales goals on any scale.

Conversational marketing is essentially a one-to-one connection between marketers and customers. It’s real-time, it’s hyper-personalized, and it cuts through the noise. Indigo Airlines aimed to take customer satisfaction sky-high, and Yellow.ai was their co-pilot on this journey. Dottie transformed customer support by automating over 35 different use-cases, from ticket booking to cancellations and loyalty program management, with an astounding 90% user acceptance rate. An 87% average customer satisfaction score and more than 42 million messages exchanged in just a quarter.

Conversational Guide to Demand Generation Marketing

Buttons are a great way to list out your bots’ capabilities or frequently asked questions. Then, so long as customers are clear and straightforward in their questions, they’ll get to where they need to go. Imagine having an employee on your team who is available 24/7, never complains, and will do all the repetitive customer service tasks that your other team members hate. Businesses that nail this conversational approach see higher engagement, better retention, and let’s not forget, a healthier bottom line. Conversational marketing isn’t a magic wand, but if done right, it’s the next best thing. Just remember, this is a dynamic field; staying stagnant isn’t an option.

It’s crucial that customers are emotionally engaged with your brand. When they are, they’re more likely to recommend you to their friends, buy your products, and are less likely to be price-averse. The personalized shopping cart feature, alongside their automated product suggestions and customer care services, helped to nurture sales. Maya guides users in filling out the forms necessary to obtain an insurance policy quote and upsells them as she does. This website chatbot example shows how to effectively and easily lead users down the sales funnel.